Our services

Search engine optimisation

Boost the visibility of your site with our search engine optimisation expertise.

Search engine optimisation: one of the most important stages of your success!

The main goal of search engine optimisation is to increase the visibility of your website in search engines in order to generate traffic. Making it as visible as possible is therefore essential. When Internet users run searches related to your business, your website must be visible so that it can be viewed. To achieve this, your site must be indexed by search engines.

Optimising a website increases the visibility of your company, the number of your contacts and your turnover.

To improve your search engine optimisation, Netways offers several approaches:

Search engines
Advertising campaigns
Promotional links
Sponsorship

Search ranking starts at the design stage

Many sites are built first, then handed to an SEO consultant who tries to salvage what can be salvaged. We take the problem the other way round: URL structure, heading hierarchy, loading speed and mobile legibility are decided during development, because those are precisely the criteria Google evaluates.

These foundations are invisible in the content, but they condition everything else. A fast, properly structured, mobile-legible site starts with a lead that the best copy will not make up for on a poorly built one.

Work on content and on structure

Ranking means answering what your customers actually search for, in their words. We identify the queries that matter for your business, then organise the site so that each intent maps to a clear page, rather than a paragraph buried in a catch-all page.

We also take care of what search engines read without your visitors seeing it: page titles and descriptions, structured data, internal links, properly declared language versions. These are the signals that let an engine understand what your site is about.

Local search, so you are found nearby

A significant share of searches is geographic. A prospect based in Seine-et-Marne is not looking for a web agency, they are looking for a web agency near them. We work on that dimension: consistency of your contact details, local business structured data, pages that genuinely carry your service area.

Netways is based in Chessy, in the heart of Marne-la-Vallée, and works across Seine-et-Marne and the Paris region. It is a position we put to work for our clients as much as for ourselves.

Frequently asked questions

How long before results appear?

Nobody can honestly say, and be wary of those who do. Organic search improves in steps, at a pace that depends on your site's age, the competition on your queries and the content work undertaken. What we can do is show you what is moving and why.

Can you guarantee first place on Google?

No, and no serious provider can: ranking depends on an algorithm Google changes constantly, and on competitors who are also working at it. What we do commit to is the quality of what is under your control: the technical base, the structure and the content.

Is SEO included when you build the site?

The technical foundations are: a site we develop is structured, fast and readable by search engines from the day it goes live. Positioning over time, however, is an ongoing effort covered by dedicated support.

Do you work on SEO for local businesses?

Yes, and it is an important focus. For a company whose customers are within a given area, being visible on local searches matters more than a diluted national ranking. We work on the pages, the structured data and the consistency of information that support that visibility.

Our other services

Website development

Everything we build is tailor-made, staying attentive to your needs and your goals.

Learn more

E-commerce

A tailor-made site that lets you grow your business properly.

Learn more

Consulting & Audit

Tailored advice and studies to carry out all your projects

Learn more

Custom development

Does your project develop a unique concept, do you need features specific to your business?

Learn more

Notify, WhatsApp business messaging

Talk to your customers where they actually read your messages, from a platform we integrate with your own tools.

Learn more